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Michigan International Auto Show open for final day

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The New Ford Mustang. Photo by John Rothwell

By Daniel Arnold – Collegiate Staff

The Michigan International Auto Show, presented by the Grand Rapids New Car Dealers Association is attracting thousands of car enthusiasts downtown this weekend.

Many attendees are drawn to the show to see the newest technological features and check out vehicles that retail for more than $100,000.

While the show gives attendees a chance to dream, Henri Boucher, the event producer, said attending the car show is a great way to shop for a new affordable ride.

“We study the industry,” Boucher said. “This is the best place to shop for your next new car, and to see all of the different brands.”

Boucher reminds people not to overlook the automotive resources provided by the manufacturers.

“All of the product specialists are here, and everybody is putting their best foot forward,” Boucher said.

The Michigan International Auto Show boasts a wide selection of vehicles for anyone’s budget, including thrifty college students. Andi Ripley, a Product Specialist for Scion, is confident that there are plenty of affordable vehicles to choose from.

“Being a division of Toyota, Scion offers the more affordable vehicles in our Toyota family,” Ripley said. “Scion’s vehicles are targeted towards young professionals and college students.”

Ripley also explained how Scion is becoming a major competitor for more renowned manufacturers, and that they have specifications that many modern vehicles do not come equipped with.

“All of our vehicles come with a 6.1 inch touch screen. We are the first non-luxury brand to offer this feature across our entire line, as of 2014,” Ripley said. “The Scion TC is a little bit more edgy than what Toyota typically comes out with.”

The Scion TC has a starting price of $20,980, but more affordable cars on on display at this year’s auto show.

The Chevrolet Spark, which lists for less than $14,000, is a low-case option for people on a budget.

The Chevrolet Spark is a small hatchback that comes with GM’s 1.2L, 4-cylinder Ecotec engine. The car has 10 airbags and gets an estimated 39 MPG highway.

Other manufacturers, such as Nissan, Honda and Fiat, offer competitively priced vehicles for college students as well. The Michigan International Auto Show, located at the DeVos Place, and will be open from 11 a.m. to 6 p.m. today. Admission is $10 for adults, $4 for children ages 6-14. Children 5 and under are free. Visit showspan.com for more information.