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Is there really a side to pick between Tati Westbrook and James Charles?

James Charles and Tati Westbrook in their respective videos (screenshot by Tessa Osborne/The Collegiate).

Let’s be honest here, when are we gonna stop caring about the petty drama that happens time and time again in the beauty influencer world.

The recent feud between Westbrook and Charles began after Charles promoted the brand, SugarBearHair on his instagram story in April. This brand is a competitor of Westbrook’s own brand, Halo Beauty. Due to Charles’ support of SugarBearHair, Westbrook who is known to be a YouTube mentor of Charles, felt that Charles’ was not showing loyalty and was acting in favor of his own personal gain.

Westbrook mentions this all on her channel in a 43-minute video (https://www.youtube.com/watch?v=PoVZg4KjRxU)  called “Bye Sister…” which currently has 44 million views.

“Fame, power and a fat bank account will change almost anyone, and if you don’t have people who will tell you to your face that you’re doing the wrong things then you will change,” Westbrook said. “I tried to be that person for you James, I really tried. I don’t think there’s any getting through to you and I don’t want to be friends with you. I don’t want to be associated with you and I need to say that very publicly so that this chapter can be closed.”

Aside from this, Westbrook also told her audience about what how Charles’ bullies other influencers and sexually harasses men.

Charles has lost a total of 3 million subscribers since the “Bye Sister…” video came out.

Charles responded with a much shorter video (https://www.youtube.com/watch?v=9ws6nxMk6I0)  called “tati” where he apologizes for his actions and addresses his allegations of sexual harassment. This video currently has 45 million views.

Now, this is the point in the article where you usually see a conclusion asking you if you are team Tati or team Charles. But the real thing you should be thinking about is whether or not any of this is ethical.

When we step back and look at this situation for what it really is, Westbrook has lowered herself to the same level she criticizes Charles for sinking to. She came for the career of her “friend” because Charles wasn’t loyal to her brand while she also monetized the video itself and gained a massive amount of followers doing just that. Four million subscribers to be exact.

Then Charles also monetized his apology video and snagged millions of views.

Feuds like these help perpetuate others to do the same while they kill of their competition and gain followers and money doing so.


Westbrook uploaded a new video titled “Why I Did it…” a few days after the “Bye Sister…” video. In this new video, she claims her reasoning for posting a 43 minute long video is to aid in an awakening for Charles to mature and start caring more for others. She also claims she did not want hate on Charles nor mean memes to go around. Despite making a 43 minute video trashing her “friend”.

I think the lesson to learn here is you can’t go public and then make rules for everyone if you post something for the whole world to see. Especially if you post something that is hateful and you expect that hate not to perpetuate.

Editor’s Note: This story was updated on Thursday, May 16 at 8:38 p.m. to include new information about Westbrook’s latest video.