“Everybody Needs a Hero” reads the slogan for the newest downtown Grand Rapids sandwich shop, Electric Hero that opened in late August.
With a rise in demand for creative food options, Electric Hero fits the bill, listing 27 premium sandwiches and wraps on its menu priced between $7 and $9. The most popular options double as poster-sized advertisements and art adorning the walls of the restaurant.
Owner Kyle Simpson, 32, of Grand Rapids wanted an opportunity he was more passionate about, leaving a regional position with Target to pursue opening a restaurant.
“The community has been very supportive, especially local business workers, as well as the Grand Rapids Community College students,” Simpson said.
Electric Hero focuses on and deliberately supports Michigan products such as Boar’s Head meats (Holland), bread from Nantucket Bakery (Grand Rapids), Boxed Water (Grand Rapids), Great Lakes Chips (Traverse City) and Faygo Soda (Detroit).
Many ingredients on the menu are made fresh and in-house, including the cole slaw, mango chutney and the soups.
Cashier and sandwich-maker Haleigh McCracken, 22 of Grand Rapids recom- mended the Chorizo Grilled Cheese. While heat-lovers go to town on this sandwich, others should be warned, it packs a lot of spice with a bountiful helping of jalapenos, chorizo and chipotle mayo on grilled sourdough.
A recent transplant from Columbus, Ohio Lauren Parks was also on hand, preparing sandwiches with McCracken. Parks, 19, is studying special education at GRCC, finding Grand Rapids and the college a good fit.
Two sandwiches chosen were from the most popular list, “A Cow, A Pig and a Mango Walk Into a Bar” (roast beef, ham, mango chutney, muenster, lettuce, honey mustard on grilled sourdough) and the “Doctor’s Club” (turkey, ham, tomatoes, bacon, swiss, cheddar, spring mix, honey mustard, mayo, herb olive oil on grilled 12-grain). Portions for both were generous and delicious.
With the lengthy list of options, it is well worth a return trip to Electric Hero.