Home Featured News Instagram is Hiding Likes From Users Here in the U.S.

Instagram is Hiding Likes From Users Here in the U.S.

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(courtesy photo)

By Becca Organek

The Instagram experience is about to change for some users in the U.S. when the platform begins “hiding” likes on posts.

This test has already made its way to other countries including Australia, Canada, Italy and many others. Here in the U.S. only certain users will see this change as it is still in the testing phase.  

Adam Mosseri, Instagram CEO, told Buzzfeed news that removing likes is “about creating a less pressurized environment where people feel comfortable expressing themselves.”

Likes will not completely disappear as users will still be able to go to a setting and see the likes they receive on pictures. The change will mean that users will not have that pressure that comes with likes. 

Here is an example from a user in Australia were the likes are “hidden” (courtesy photo).

Instagram primarily wants to focus on the mental health of the younger generation, showing everyone that Instagram is more for just sharing what you like instead of posting and waiting for a certain amount of likes. They intend for this change to shift the view on what Instagram is all about.  

When Instagram first mentioned this change to the U.S., people became divided. Many see likes as a toxic social status while others view them as a way to show support. Katia Diaz, an 18-year-old student here at GRCC said, “I think it’s a good idea but a bad idea… You can still be pressured, it doesn’t make a difference.” 

The change should be taking place in a few days, and will last for quite some time. According to NPR’s article “Instagram Is Hiding Like Counts From Followers In A Test To See If You’ll Feel Less Horrible,” Mosseri did not specify how long or exactly when this change will take place.

Decisions on making it a permanent change for the app and users is still being determined. Instagram officials want to see how the users being tested react, and if it is making their experience using the app better or worse. 

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