Home Features Social Media Shout Out Juan Fernandez

Social Media Shout Out Juan Fernandez



By Jonathan D. Lopez – Photo Editor

Juan Fernandez

Professor of Photography, 34

How many times per week do you use Facebook?

“A lot. Checking it, obnoxiously too many times. It’s a constant thing. I can’t even give you a number…

On a personal level, I use it to advertise when I have shows or when I’m making new work I’ll do Instagram and Tumblr and it will feed through to Facebook.”

How does it affect your relationship with your students currently?

“When they post things on Facebook that are interesting and more – they exemplify who they are as an individual, more than they present themselves in class, I’m interested in that. And I want them to use that to help them make work…That’s education right there.”

Since you have accomplished a lot already, how has Facebook helped you reach out in terms of making connections with the community or people that you wouldn’t normally have connections with?

“When it comes to things that you don’t have readily available access to. It helps to know a little bit more, and it’s a little bit stalkerish, but I think that’s a part of the nature of Facebook is to look and explore a page. I think you have to in terms of a career, too, if you are applying for something, they’re going to be doing the same thing to you. They want to know a little bit more about who you are.”

Would you recommend students to get on Facebook?

“It’s a time eater. But if you want to use it for your advantage, if you’re advertising something and you want to find a new way to connect to a community, it could work in that way. But it’s a personal decision, I wouldn’t encourage one way or the other… You have to be very purposeful and use a lot of intent when you’re using that. Because if not, the wrong word can mean something totally different.”

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